After leaving AstraZeneca as head of global forecasting Alec became Principal Consultant at Rivershill Consultancy, based in the United Kingdom, specialising in auditing business forecasting and planning forecasting systems and processes.
Alec is now passionately involved in developing a forecasting decision support system, Pharma Forecast Insight (PFI) which – uniquely – brings together numerical output and contextual narrative to help investment decision making in the pharma space.
Justin has been providing scientific informatics solutions for 16 years. Starting as a laboratory scientist, he moved into software development, first as an implementation analyst of SampleManager at LabSystems, and more recently as a Scientific Informatician at AstraZeneca. In 2014, he founded the software consultancy sci-telligent to provide high quality software solutions, from Business Intelligence, to Financial Analytics, and now, a state-of-the-art Forecasting Communication Platform.
Pharma companies, therefore, have some big investment decisions to make along the development pathway. Sales forecasts play a big part in the decision support provided to these stakeholders.
This transparency gives decision makers a more holistic and tangible view of the risks and opportunities involved in making the investment. It leads to more confident decisions, more insightful decisions and a real positive contribution to better returns on capital.
Forecast outputs and associated documented assumptions are part of an integrated system
All steps of the forecasting process, and how the forecast evolves, are easily accessible as they are presented in a Storyboard format.
All data is time stamped enabling an audit of changes in both assumptions and forecasts over time.
Comparisons of both narrative data and forecast numbers by market, product, forecasting organisation etc. are available.
All forecasting information can be shared across all relevant stakeholders in a consistent and timely manner- a real ‘Single Truth’ approach.
PFI has a Storyboard Structure that maps the evolution of the forecast process. Pharma Forecast Insight delivers a 'Forecasting Communication Platform', building trust between forecast creators and users. This leads to the ultimate objective of confident decision makers.
What business process or investment decision is the forecast supporting?
What is driving market share growth; what market access challenges are there, what future events are modelled…