• Welcome toForecast Insight


Who Are Forecast Insight?

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Alec Finney


    Justin Morley


      Bringing an ethical drug to market costs around


      According to latest figures

      Pharma companies, therefore, have some big investment decisions to make along the development pathway. Sales forecasts play a big part in the decision support provided to these stakeholders.

       It is therefore vital that high quality forecasts are created. However it is just as important that they are communicated to decision makers with transparency and essential context. In short as a senior Pharma VP quoted; ‘It’s more than just the numbers, much more’.


      Over the past year we have been developing a software solution, Pharma Forecast Insight (PFI) that addresses all the aspects associated with this communication challenge.


      The Benefits Of


      (Pharma Forecast Insight)

      Making investment decisions just by looking at forecast numbers is a very risky business. PFI provides the assumptions that drive the forecast and tracks the way forecasts evolve.

      This transparency gives decision makers a more holistic and tangible view of the risks and opportunities involved in making the investment. It leads to more confident decisions, more insightful decisions and a real positive contribution to better returns on capital.

      PFI delivers there benefits through:


      Forecast outputs and associated documented assumptions are part of an integrated system

      All steps of the forecasting process, and how the forecast evolves, are easily accessible as they are   presented in a Storyboard format.

      All data is time stamped enabling an audit of changes in both assumptions and forecasts over time.

      Comparisons of both narrative data and forecast numbers by market, product, forecasting organisation etc. are available.

      All forecasting information can be shared across all relevant stakeholders in a consistent and timely manner- a real ‘Single Truth’ approach.



      How does PFI fix the problem?

      PFI provides the right information to the right people at the right time

      PFI has a Storyboard Structure that maps the evolution of the forecast process. Pharma Forecast Insight delivers a 'Forecasting Communication Platform', building trust between forecast creators and users. This leads to the ultimate objective of confident decision makers.

      Sound Interesting? Get In Touch!